.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, as soon as accustomed to getting billions in equity capital each year, have actually raised nearly $360 million up until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That downturn is due to market concentration, enhanced regulatory tensions, and also economical uncertainties.ADWEEK consulted with five VCs that continue to buy adtech business, despite these problems, about what they are looking for and also what they prevent. Probably unsurprisingly, these clients are targeting possibilities in privacy-focused technologies and industry-specific locations including hooked up television.